Audit before deleting or rebuilding
List current pages, traffic, links, integrations and ownership. Identify content that members use, valuable history that must be preserved and outdated material that should not be migrated into the new structure.
Prioritise the highest-value journeys
Test how a new player registers, how a parent finds a fixture and how a sponsor is recognised. These journeys provide stronger design requirements than subjective preferences about the existing home page.
Plan migration and launch ownership
Map redirects for changed URLs, verify metadata, test forms and assign post-launch content responsibilities. Preserve the existing domain and search value wherever possible instead of treating the replacement as an unrelated site.
Questions
Frequently asked questions
When does a club website need a redesign?
Redesign when structure, usability, maintenance or technology prevents important tasks, not simply because the styling feels old.
Should old URLs be redirected?
Yes. Map valuable old URLs to their closest relevant replacement to protect users and search discovery.
What content should be migrated?
Move accurate, useful and historically valuable content after assigning ownership and removing duplication.