Design around real member journeys
Begin with what visitors are trying to accomplish: register, find a fixture, contact a coordinator, read an update or understand the club. Navigation and page hierarchy should reflect those jobs rather than the committee’s internal structure.
- One clear primary action per page
- Descriptive navigation labels
- Important information close to the top
Make mobile and accessibility fundamental
Club information is often opened on phones, outdoors and under time pressure. Readable type, sufficient contrast, meaningful headings, keyboard access and restrained animation improve the experience for everyone rather than acting as optional polish.
- Test common phone widths
- Use text alternatives for meaningful images
- Avoid placing essential information only in graphics
Use the brand without creating clutter
A crest, colours and authentic photography provide a strong foundation. Repeating a small design system across team, news and sponsor pages keeps the club recognisable while making future updates easier for volunteers to publish consistently.
Questions
Frequently asked questions
Should a club website be designed mobile first?
Yes. Registration, fixtures and updates are frequently accessed on phones, so mobile layouts should guide the design.
How many menu items should a club have?
Use the smallest set that covers major visitor tasks, then organise detailed pages beneath those clear categories.
Can Clubland use our existing brand?
Clubland builds in a club’s colours and identity while applying a consistent, usable digital system.