Verify content and journeys
Check registration, fixtures, contacts, sponsors, forms and calls to action with real club scenarios. Review spelling, dates, permissions and mobile layouts rather than testing only the desktop home page.
Confirm technical search foundations
Set canonical URLs, page metadata, redirects, analytics consent, robots rules and the sitemap. Test old valuable URLs and verify that draft or private content is not accidentally indexable.
Prepare support and ownership
Document administrators, domains, providers and escalation routes. Schedule post-launch checks and training so the site enters a maintenance routine instead of becoming an unsupported completed project.
Questions
Frequently asked questions
Should a club launch before every page is perfect?
Core public journeys must be accurate and usable; lower-priority content can follow through a controlled backlog.
What should happen to old URLs?
Redirect valuable old pages to the closest relevant replacement and test those routes.
Who checks the site after launch?
Assign named owners for content, analytics, technical support and member feedback.