Reserve push for genuine immediacy
Late venue changes, cancellations and important event reminders may justify an alert. General stories and routine promotions can remain in the app feed or email so notifications do not become background noise.
Write for a small screen
Lead with the action or change, identify the affected group and link to the authoritative page. Avoid placing essential context only in the notification because members may open it after the message disappears.
Protect relevance through audience choices
Where the system permits, send updates to the members they affect and respect notification preferences. Review engagement and complaints to ensure urgency is not being used merely to increase clicks.
Questions
Frequently asked questions
What should trigger a push notification?
Use it for timely information where prompt awareness changes what a member needs to do.
Should the full update be in the alert?
Provide the essential change, then link to a maintained page with complete context.
How many notifications are too many?
There is no universal number; monitor relevance, member preferences and whether urgent messages still receive attention.