Choose one outcome for each campaign
Decide whether the club needs junior registrations, volunteers, event attendance, sponsors or supporter sales. A defined action gives the message, audience, channel and landing page a shared purpose.
Use club-owned pages as the source
Publish complete, current information on the website, then use social media, email and the app to reach suitable audiences. This prevents key details from disappearing in a feed or becoming inconsistent across posts.
Measure useful actions
Track enquiries, registrations, attendance or sales connected to the campaign. Reach and reactions can provide context, but they should not replace the outcome the committee originally needed.
Questions
Frequently asked questions
Which channel should a club use?
Choose channels based on the audience and action, while keeping complete information on a club-controlled page.
What should a campaign measure?
Measure the intended outcome such as enquiries, registrations, attendance, volunteering or sales.
Does every post need promotion?
No. Prioritise material that serves a clear audience need or supports an agreed club objective.